What we do
We do three kinds of work and each one is built on the same approach and leaves its data in the layer you already own. Discovery in search and AI answers comes first and is the work we are known for. AI consulting and the agents we build put AI to work in your teams. We listen first and then build the plan with you. We choose the right solution for the job and measure everything as we go. Each kind of work is summarised here and explained in full on its own page.
Discovery in search and AI answers
People now ask AI the questions they once typed into a search box. The answer names a few brands and leaves the rest out. We measure how your brand and your people are found and described and we write the plan that your team or agency delivers. The difference is that we use AI end to end from the research to the fix.
Discovery in search and AI answers →AI consulting and transformation
We help a business decide where AI will make a real difference. We audit a team's time task by task and put three AI routines in place within four weeks. A month later we report what is still in use. The difference is the count at day 30. We report what was dropped and not only what was launched.
AI consulting and transformation →AI agents for business
We build agents that each do one job for a team. The three we describe are the Monday numbers agent and the AI answer monitor and the brief checker. They run inside the tools your business has approved and a person checks their work. Each one is handed over with instructions your team owns. The difference is that you can run and change them without us.
AI agents for business →What we do differently
We are on the front foot with AI. A business should have a plan for AI and know what to do next rather than wonder. We bring that plan and we keep it short enough to act on.
We close the gap one project at a time. The gap between what AI could do for a business and what the business does with it only closes through real projects that are done one at a time and start small. A strategy document on its own has never closed it.
We work the way we tell our clients to work. Resource is expensive and AI can now do most of the work with one person leading it. That is how we run every project and specialists are brought in only when a project needs them. It is also what we help our clients do.
We avoid waste. We count what a team still uses a month later and we stop what it has dropped. Every figure in our reports shows how it was counted and we say plainly what we could not check.
We build tools that are AI and platform agnostic. What we build moves between models and tools so that nothing depends on one supplier. We do the calculations outside the AI wherever we can rather than rely on a model's judgement. Where we do rely on it we say so.
Questions people ask us
Does Model Research deliver the AI work or only advise on it?
It depends on the work. For search and AI answers we measure and write the plan and your team or agency delivers it because they know your pages and your channels better than we do. For consulting and agents we build and hand over.
Can Model Research work alongside our existing agency?
Yes. We set the direction and the measures while the agency keeps the delivery. Most of our discovery work is done this way.
Where does Model Research start when a team has no plan for AI?
We start with a time audit. It takes a week and costs the team little and shows exactly where the repeated work is. The plan writes itself from there.