About Model Research
Model Research measures what AI models know and say about companies, and works for the people who build, buy or protect them.
What we do
We build Model Research IQ and we keep a dated record of what AI models say about companies, brands and people, reading by reading, in the same words every time. We supply readings and data to brands, to investors and to the firms that advise them, and we publish what we find about sectors from our own panel of public companies.
We started because AI answers were becoming the first thing people read about a company and nobody was measuring them properly. The tools that existed counted mentions. They did not read the answer, did not keep it, and could not say whether a change was real or inside the normal variation of a model. The record and the method are what we built to fix that.
We are a small team with a long background in search, media and data for global brands. Company details are on the privacy page.
What we believe
- Know what AI thinks, not just what it says. Measure the answers, then understand the model behind them: what it has learned, what it finds and what it repeats.
- Lead, do not react. A company should know where AI is wrong or silent about it before a gap appears. Build the profile, then protect it.
- Honest numbers. Every figure shows its count and its range. We say how sure we are and what we could not check, and we never claim a cause.
Questions people ask us
Who is behind Model Research?
A small team with a long background in search, media and data for global brands. Company details are on the privacy page.
Does Model Research work for the companies it reads?
Sometimes, and it makes no difference to the reading. Every company in a category is asked the same questions in the same words, client or not. That rule is what makes the readings worth paying for.
Does Model Research publish its findings?
Yes, about sectors, from our own panel of public companies. We never publish a client's reading.