Use Cases
AI models are shaping how people discover and evaluate brands. Here's how different organisations use Model Research to stay ahead.
Brand Positioning & Competitive Analysis
Brand managers, marketing directors, SME founders
The problem
You don't know how AI models describe your brand compared to competitors. When a potential customer asks ChatGPT or Claude for recommendations in your category, are you mentioned? Are you recommended? Or are your competitors getting all the attention?
How we help
Model Research queries 8 AI models with structured prompts about your category and competitors. You see exactly where you rank, what's said about you, and where the gaps are. Your Authority Score gives you a single number to track over time.
The outcome
A clear, data-backed picture of your AI brand perception — and specific actions to improve it.
Agency Client Reporting
Digital agencies, SEO agencies, brand consultancies
The problem
Your clients are asking about AI visibility and you don't have a way to measure or report on it. Competitors are starting to offer this and you risk losing accounts.
How we help
Run AI brand audits for each client. Deliver presentation-ready reports showing Authority Scores, competitor comparisons, and citation analysis. Use ongoing monitoring to demonstrate improvement over time.
The outcome
A new revenue stream and retention tool. One client relationship can mean 10-50 brands analysed.
Due Diligence & Investor Research
Investors, M&A teams, portfolio managers
The problem
Traditional due diligence covers financials and market position, but misses how AI models perceive a target brand. AI reputation is increasingly influencing customer discovery and trust.
How we help
Run a Brand Intelligence assessment across the target company and its competitors. Score across Visibility, Reputation, Distinction, Endorsement, and Risk. Identify hidden vulnerabilities — negative associations, missing citations, competitor dominance.
The outcome
An additional data layer for investment decisions, with scores and evidence that can be included in deal memos.
Market Landscaping
Strategy consultants, market researchers, category analysts
The problem
You need to understand how an entire category is perceived by AI models — which brands dominate, which are emerging, and how the landscape is shifting.
How we help
Run comparative analyses across all brands in a category. Map positioning, identify white space, and track how AI perception evolves month over month. Landscape monitoring alerts you to shifts as they happen.
The outcome
Category-level intelligence that's impossible to get from traditional market research.
PR & Reputation Management
Communications teams, PR agencies, crisis managers
The problem
A negative story or outdated information about your brand is being repeated by AI models. You need to understand the scope and track recovery.
How we help
Citation Intelligence shows you exactly which sources AI models reference when discussing your brand. Sentiment analysis reveals the tone. Ongoing monitoring tracks whether corrective actions are working.
The outcome
Evidence-based reputation management with measurable progress over time.
Brand Tracking & Benchmarking
CMOs, brand strategists, marketing teams
The problem
You're investing in brand building but have no way to measure whether AI models are reflecting those investments. Traditional brand tracking doesn't cover AI channels.
How we help
Monthly Authority Score tracking across all monitored brands and competitors. Trend lines show improvement or decline. Automated alerts flag significant changes.
The outcome
Historical data becomes irreplaceable. After 3 months of tracking, you have trend lines no competitor can replicate.
Competitive Intelligence
Strategy teams, product managers, business development
The problem
You know what competitors say about themselves. You don't know what AI models say about them — which brands they recommend, which they cite, and how they position the category.
How we help
Multi-model comparison reveals how each AI model perceives every brand in your competitive set. Identify which competitors are winning in AI recommendations and why.
The outcome
Strategic intelligence about competitor positioning that's available nowhere else.
Consulting & Advisory Services
Management consultancies, strategy firms, freelance consultants
The problem
Your clients expect you to have a point of view on AI visibility. You need data to support strategic recommendations.
How we help
Use Model Research as the intelligence layer behind your advisory work. Custom analysis, white-label reporting, and data exports that integrate into your deliverables.
The outcome
Differentiated consulting services backed by proprietary AI intelligence data.
See yourself in one of these?
Tell us about your brand and objectives. We'll run a free audit and show you what the AI models say.
Request a Free Audit