What we do for a brand's website
AI search
We measure how ChatGPT and Gemini and Claude and Perplexity answer the questions your buyers ask and whether you are named and described correctly. Some call this work AEO or GEO. We find the pages the models cite and make yours one of them. We also test what the models say about your business against your own facts and show which claims are right and which are wrong and where the wrong ones come from.
Organic search
We read the same questions in Google against the same competitors and join the two readings. SEO done against what the AI answers draw on and not against a keyword list alone. The pages the models cite and the pages that rank are read side by side so that one brief fixes both.
Social and landscape search
We read where people also search for your category. That means YouTube and Reddit and the marketplaces. We collect it now and the reading follows when there is enough to count. We never show a chart for a channel we have not read.
Paid media
We put paid search beside the organic and AI readings so spend is judged against where the brand is already found. A change in the AI or organic reading is dated so that a spend decision can be tied to it.