Help & FAQ

Model Research measures how AI language models (ChatGPT, Claude, Gemini, etc.) perceive and recommend brands. We query these models with structured research prompts, extract brand mentions and citations, and calculate composite Authority Scores.

After signing up, your first Quick run starts automatically using the brand you entered during registration. Results typically appear within 60 seconds. You can then view your Authority Score and competitor gap on the dashboard.

The Authority Score is a composite metric (0-100) measuring how AI models see your brand. It combines mention rate, sentiment, citation quality, and cross-model consistency. Higher scores indicate stronger AI visibility.

No. The Free plan includes one Quick run with no credit card required. You can see your Authority Score and competitor gap before deciding whether to subscribe.

Quick runs query a single AI model once per prompt — fast results, basic scoring (Directional confidence). Standard runs repeat each prompt 3 times across 2 models for statistical reliability (Reliable confidence). Deep runs use 10+ repeats across all models for verified confidence.

You can buy a top-up pack (5 runs at a discount), purchase individual pay-per-run credits, or wait for your monthly allocation to reset at the start of your next billing period.

Yes. Go to Billing in the sidebar. Upgrades take effect immediately. Downgrades take effect at the end of your current billing period.

Deep runs provide the highest level of statistical confidence (Verified tier). They are available exclusively on the Pro plan — 2 included per month, with additional Deep runs available at £19 each or £149 for a 10-pack.

We currently support 8 models: ChatGPT (GPT-4o), Claude (Sonnet), Gemini, Perplexity, Copilot, Grok, DeepSeek, and Llama. The number of models available depends on your plan tier.

Brand Intelligence scores your brand across five pillars: Visibility, Reputation, Distinction, Endorsement, and Risk. It provides a deeper strategic view beyond the headline Authority Score.

Landscape lets you create watchlists to monitor industry trends, track competitors, and receive alerts when your AI positioning changes. It includes research discovery, key opinion leader tracking, and daily intelligence scans.

The Content tool analyses your web pages for AI readiness. It scores pages across 6 dimensions (technical performance, structure, quality, human signals, authority, AI readiness) and identifies what to improve so AI models are more likely to cite your content.

We query AI model APIs directly with research prompts. We don't scrape websites or use third-party data brokers. All analysis is based on what the AI models themselves generate in response to our structured prompts.

No. Your analysis results, brand data, and account information are private to your account. We don't share, sell, or use your data for training AI models.

Each run captures a point-in-time snapshot of how AI models respond. Run frequency depends on your plan. Landscape watchlists can be configured for daily or weekly automatic scans.